Social Media Tips – How can I get people to read my blog?
Feel like compulsive social media work is getting you nowhere?
Bear with me for this quick analogy:
I listen to music on my iPod while walking my dog. I have a tendency to sing, but with the headphones full blast, I really don’t know (or care) if anyone can hear me. But, just for the sake of a quick analogy, let’s pretend I wanted people to hear me, I just wasn’t sure they could.
That’s what social media can feel like. Marketing depends on good social media to help generate prospects – but if you’re not seeing results, panic can ensue. Been there!
When you panic, your social media efforts start making you look pretty desperate – and people don’t like reading about, or buying from desperate. So, for blogs and other social media tools, you need to have grace under pressure, still meet your objectives, and have something interesting to say.
The epitome of cool to me is Keanu Reeves & my favorite movie. This serves as a great reminder to:
Stay cool under pressure, and don’t be fooled by appearances.
Social media endeavors can feel like a dark replay of junior high school popularity woes, only with money at stake. Here are some ideas to help.
First, here are the questions you need to be asking yourself:
- What readers do I want to attract?
- What do they want to read?
- What places do they visit online and in the real world?
- How can I get them to visit and read my blog?
- Can I get them to eventually buy my products?
Once you know who you want to read your blog, use their words to help keyword searches.
This boils down to keyword usage. You should know the jargon of your industry, or the keywords people will be using to find you. If not ask. People looking for your content will use the search terms they’re familiar with to find blogs like yours. Populate your blog with those words, several times, as I’ve done with “social media” in the text above. People interested in marketing will likely be interested in social media.
What do your prospects like to read?
Do they want advice on how to repair things? Are they into crafting? Give them what they want, and offer 10% product information. You can also supplement blogs with your own YouTube videos of products (for example). Offer readers a chance to see some of your products, but keep the blog informational only.
A good blog is like a service. Let’s say you sell special ratchet sets, which work great in tight areas when doing car engine repair. Imagine some poor guy stumped on how to fix something on his car. He’s surfing the web for hours, and finally stumbles upon your blog, which tells him how to replace an intake manifold. You offer how-to instructions, photos, provide ideas on where to get parts, and also what tools you recommend for the job – your tools.
Whatever your service is, offer no-cost advice. Similar to a newspaper, a blog is the arena for specialists of all kinds to share their knowledge. It is not a lengthy ad. You won’t get readers by going on and on about products (that’s what your web site is for).
THIS IS THE MOST IMPORTANT TIP: Find out where your prospects go online.
Which message boards, blogs and websites do they frequent? You might be spinning your wheels blogging, Facebooking, Tweeting and seeing NO results. If so, look to successful blogs where your prospects hang out, and ask THOSE bloggers to give away some free product to their readers as a contest. Be sure to have your website, Facebook and blog mentioned! This is the cheapest & most effective form of advertising online you’ll ever use.
How can I get users to visit and read my blog?
Use Facebook advertising (it’s cheap, and pretty risk-free if you set your demographics right)
When you generate enough “likes” on Facebook, hold a contest for a give-away of a product, or offer coupons monthly. ConstantContact offers some awesome products for managing Facebook and other social media tools. If you can afford that, use some of their services to turn Facebook followers into blog followers.
Whenever you write on someone else’s blog, always use the domain name you want to be found – whether it’s your web site, blog or Facebook page – make that your nickname on every comment you leave anywhere, when you’re doing business blogging.
Keep all blogs relevant and consistent for your audience. Don’t change the nature of the blog, unless being random is your particular theme (in that case, be consistently random). So, if you’re writing about products using a corporate voice and no “I” or “we”, etc. – don’t turn it into a personal blog, and start writing in the first person, for example. You’ll confuse people.
On that note, it’s preferable that you keep the blog personal. A lot of companies don’t like that because it seems unprofessional to them. My advice, in that case, is to set up a user name or two which may be used to blog. That way, there’s a personal voice from bloggers which may be carried on if or when one of the bloggers move on. If you do this – please be sure to see my post about developing a social media policy at your company – very important!
Here are some ideas to help get readers to buy your products?
- Offer coupons.
- Create as many try/buy incentive plans as possible to keep readers engaged and wanting to try your products.
- Try to keep users channeled to your best social media platform where they can view each other’s activity with each post – one of the reasons Facebook is such a great area.
- You might offer an add-on product with an existing popular item.
- Offer a chance to win something if they join your blog.
- Offer to post photos they submit of them using your product, and offer a reward for the winning photo.
- Offer contests for posting the best story about your product.
Share your ideas of what works and what doesn’t! If you have comments about your particular problems, or demographics of your target audience, send them in!