Your company has asked you to get in on social media sites (or you are begging them to get started). However, you have one, big problem. How do you manage the content? And who should be authorized to maintain the sites and/or blog?
While you want the activity, the Facebook “Likes” and friends, every company’s VIPs cringe at the idea of the not-so-positive comments left, or bloggers who try to write witty things, but don’t.
This becomes particularly tricky if you’re a non-profit, where you need different volunteers to help maintain the social media network. Or, perhaps you’re with a company with very different business units and certain department heads must comment about the specifics of their own product lines.
No matter the size of your company, you need policies for social networking sites. What to say, what to do, and when. Here are 5 ideas to get you started – but they all focus on preemptive, proactive measures to help avoid a P.R. disaster in the first place..
1. Send an email out inviting “internal press releases” to come your way and crown yourself news editor. You decide what goes out and how it’s worded.
2. If you must have bloggers help you, or allow others to have access for posting on social media sites, make sure they understand precisely what is okay to post and what’s not. This includes a firm understanding of privacy dos and don’ts as well as copyright issues. I suggest a yes/no questionaire with specific scenarios like this:
- You want to post a funny photo of a coworker on Facebook – yes or no?
- You and a fellow coworker play pranks on each other at work, ok to prank on Facebook – yes or no?
3. Be proactive. Schedule blogging ideas, topics and categories so employees/volunteers have a specific list to go by to write about upcoming events. Do NOT leave topics up to individuals. As the Editor in Chief, new ideas must come through you first.
4. Schedule specific people who have passed your blogging scruples test to blog/maintain social networking sites on specific days at specific times. This will not only help you monitor content by knowing who’s on that day, but it will also help you monitor the time the spend as well.
5. Good manners should extend beyond the workplace. Remind employees and volunteers that negative comments should be directed to you so you can address them.